The Magic of Heartbeat Macaron: Unveiling Pop Mart’s Labubu Heartbeat Macaron Blind Box Figure (PPMT-2310-0069)

In the enchanting realm of Pop Mart’s The Monsters series, Labubu shines as a mischievous yet irresistibly adorable icon, capturing the hearts of collectors worldwide. The Labubu Heartbeat Macaron Vinyl Face Blind Box Figure, model PPMT-2310-0069, is a radiant gem in this whimsical universe. Launched in October 2023, this blind box series blends Labubu’s playful charm with the vibrant hues of macarons, creating a dreamy fusion that feels like a sweet, magical party. Join us as we follow this pointy-eared monster into the world of Heartbeat Macaron, exploring its story, craftsmanship, and collectible allure.

A Story: A Sweet Encounter in the Macaron Forest

Deep within the enchanted forests of Nordic mythology lives a clan of quirky creatures known as The Monsters, with Labubu as their most mischievous star. With its pointy ears, nine jagged teeth, and twinkling eyes brimming with playful mischief, Labubu is a bundle of rebellious charm. One day, while wandering through a hidden glade, Labubu stumbled upon a secret Macaron Forest, where trees bloomed with colorful macarons, their creamy, fruity scents filling the air.

Curious, Labubu plucked a macaron and took a bite. Instantly, its heart began to race, as if the forest itself was whispering a melody of joy. From creamy Soymilk to blush-pink Lychee Berry, from refreshing Green Grape to cozy Toffee, each macaron transformed Labubu into a unique, seated sprite, dancing on rainbow clouds with fellow forest creatures. Legend whispers of a rare Chestnut Cocoa Labubu, hidden deep within the forest, waiting to be discovered by the luckiest of travelers.

The Heartbeat Macaron series (PPMT-2310-0069) captures this sweet encounter. Each blind box is like an unopened macaron, holding a mystery waiting to spark your heart and become a cherished memory in your collection.

Product Details: A Masterpiece of Sweet Craftsmanship

Designed by Hong Kong artist Kasing Lung, the Labubu Heartbeat Macaron Vinyl Face Blind Box Figure draws inspiration from the vibrant colors of macarons, merging Labubu’s iconic aesthetic with dessert-inspired whimsy. This blind box series, with its meticulous craftsmanship and diverse designs, has become a favorite among collectors and pop culture enthusiasts.

Detailed Specifications:

• Dimensions:
  • With hanging loop: Approximately 8 x 7 x 20 cm.
  • Without hanging loop: Approximately 8 x 7 x 15 cm, balancing portability and display appeal.
• Materials:
  • Face: High-quality PVC (vinyl), with a glossy, smooth finish showcasing Labubu’s lively expressions and nine jagged teeth, crafted via multi-layered spray-painting for durability.
  • Body: Plush fabric (60% PVC, 40% polyester fiber), soft and cuddly, filled with 70% polyester fiber, 20% cotton, 5% iron wire (for poseability), and 5% nylon, ensuring a premium, sturdy feel.
  • Accessory: Gold-toned keychain loop, ideal for use as a bag charm or decorative pendant.
• Design Variants:
  • Regular Designs (6 variants), each with a 1/6 probability:
    • Soymilk: Creamy white, with a gentle, friendly expression.
    • Lychee Berry: Blush pink, radiating vibrant, playful energy.
    • Green Grape: Fresh green, with curious, wide eyes.
    • Sea Salt Coconut: Cool blue, exuding calm serenity.
    • Toffee: Warm beige, sporting a cheeky grin.
    • Sesame Bean: Subtle gray, with a thoughtful, tender look.
  • Hidden Design (1 variant): Chestnut Cocoa, a rich brown figure with a warm smile, with a rare 1/72 probability, highly coveted by collectors.
• Packaging:
  • Vibrant blind box with a rainbow-hued macaron-themed design, featuring anti-collision foam and five-layer cardboard for safe shipping.
  • Includes a collector’s card identifying the figure’s design for easy reference.
  • Note: Blind boxes are non-returnable once opened, enhancing the thrill of the reveal.
• Special Features: Internal iron wire allows slight pose adjustments for customized display; select designs may include “heartbeat” effects (e.g., subtly shimmering eyes or heart-shaped patterns, depending on the variant).
• Reference Pricing:
  • Suggested Retail Price: Approximately ¥99–¥149 CNY per box (~$14–$20 USD, subject to Pop Mart’s official pricing).
  • Secondary Market: The hidden Chestnut Cocoa can fetch ¥300+ CNY ($40+ USD) due to its rarity, with prices varying by market demand.
• Use Cases: Perfect for collectors, gifting, or as decorative accents on backpacks, car mirrors, or desks.

Craftsmanship Highlights:

• Vinyl Face: Multi-layered spray-painting ensures vivid colors and flawless details, with collectors on Amazon praising the “impeccable” teeth and eye designs.
• Plush Body: Soft, evenly filled, and resistant to shedding, offering superior quality compared to similar products.
• Poseable Design: The internal wire allows slight tweaks to the seated pose, adding versatility for creative displays.

This blind box is a feast for both the eyes and touch, with its random reveal transforming each unboxing into a magical moment, like meeting Labubu in the Macaron Forest.

Collectible Significance: A Symbol of Sweet Rebellion

Since its creation by Kasing Lung in 2015, Labubu has evolved from a Nordic-inspired sprite into a global pop culture icon. Its round, plush form, pointy ears, and nine jagged teeth embody an “ugly-cute” aesthetic that balances rebellion and warmth, captivating everyone from casual fans to celebrities like BLACKPINK’s Lisa. The Heartbeat Macaron series (PPMT-2310-0069), as a cornerstone of Labubu’s blind box legacy, stands out for its sweet theme and exceptional craftsmanship, making it a must-have for collectors.

Why It’s a Collector’s Gem:

1. Limited Edition Rarity: The blind box format adds a thrilling challenge, with the 1/72-probability Chestnut Cocoa being a coveted “holy grail.” X posts highlight collectors buying multiple boxes to complete sets or chase the hidden figure, underscoring its market buzz.
2. Emotional Value: Labubu’s designs carry Kasing Lung’s childhood memories and Nordic mythology’s romantic allure. Each Heartbeat Macaron figure feels like a storybook character, evoking nostalgia and dreams. As market expert Joey Khong notes, Labubu offers adults “nostalgic comfort” and “affordable luxury” in uncertain times, serving as an emotional anchor.
3. Cultural Impact: In 2024, Lisa’s Instagram posts showcasing Labubu charms sparked a collecting frenzy, particularly in Thailand and Southeast Asia. The Heartbeat Macaron series, with its colorful, portable designs, has become a staple in fashion-forward styling and social media shares.
4. Investment Potential: Pop Mart’s 2024 mid-term report recorded ¥6.3 billion (~$870 million USD) in sales for The Monsters series, reflecting its market dominance. Hidden designs and full sets often command premium prices on secondary markets like eBay or StockX, attracting investment-minded collectors.

Collector’s Tips:

• Purchasing Advice: Prioritize official Pop Mart channels (popmart.com, Tmall, JD.com, or physical stores) for authenticity. Verify the model number PPMT-2310-0069 and anti-counterfeit label; some collectors suggest scanning the box’s QR code to confirm genuineness.
• Unboxing Strategy: Buying six boxes increases the odds of collecting all regular designs, though the hidden Chestnut Cocoa requires luck or secondary market purchases.
• Display Ideas: Hang Heartbeat Macaron Labubus on a themed rack with fairy lights to highlight their vibrant colors, or display them in a clear acrylic case alongside other series (e.g., Sitting Party or Coca-Cola collabs) for a dynamic “Monster Universe.”
• Care Instructions:
  • Gently brush the plush body to remove dust; avoid washing to preserve texture.
  • Wipe the vinyl face with a soft, dry cloth to maintain its shine.
  • Store in a cool, dry place away from sunlight to prevent fading.

The Story Behind It: Kasing Lung and Pop Mart’s Sweet Collaboration

Pop Mart’s mission of “healing and companionship” shines through its partnerships with top designers, propelling designer toys onto the global stage. Kasing Lung, a Hong Kong-born, Netherlands-raised artist, draws from childhood storybooks and Nordic mythology to craft The Monsters. Labubu, with its “eager to help but always causing trouble” persona, has won hearts worldwide.

The Heartbeat Macaron series, born from Pop Mart’s 2019 exclusive agreement with Lung, continues Labubu’s legacy while embracing the playful, healing vibe of dessert culture. From design to production, each Labubu undergoes rigorous quality checks, with plush softness, vinyl precision, and color vibrancy reflecting Pop Mart’s commitment to excellence. Collectors on Amazon and X rave about the “fluffy softness” and “perfect details,” noting its superior quality compared to competitors.

How to Embrace Your Heartbeat Macaron

If the Labubu Heartbeat Macaron Vinyl Face Blind Box Figure has stolen your heart, here’s how to make it yours:

• Purchase Channels:
  • Official Sources: Pop Mart’s website (popmart.com), Tmall flagship store, JD.com, or authorized retailers like PChome 24h Shopping.
  • Limited Release: Follow Pop Mart’s social media (Instagram, Weibo, WeChat) or subscribe to their newsletter for restock alerts. Store staff note that Labubu blind boxes often sell out within an hour of restocking, so act fast.
• Secondary Market: Platforms like e胸顺, Xianyu, or StockX may offer resales, but verify authenticity by requesting photos of the box, model number, and collector’s card, and scan the QR code if available.
• Community Engagement: Join Labubu fan communities on Xiaohongshu, Discord, or Instagram to share unboxing stories, trade duplicates, or hunt for the hidden Chestnut Cocoa.

Conclusion: Heartbeat Mac#pragma once

The PP#pragma onceMT-2310-0069 is more than a blind box model—it’s a sweet adventure. The Labubu Heartbeat Macaron Vinyl Face Blind Box Figure, with its vibrant macaron hues, impeccable craftsmanship, and heartfelt charm, stands as a classic in Pop Mart’s The Monsters series. Whether you’re a seasoned collector or newly enchanted by Labubu’s ugly-cute allure, this blind box promises the thrill of discovery and the joy of collecting.

Follow Labubu’s heartbeat into the Macaron Forest and find the sweet star that belongs to you. Which design will you unbox? Share your story and let’s celebrate the pop culture magic together!